Contributing money to a crowd funding project can be a great way
of showing your support for a creative, social or business
initiative you believe has merit. However, you need to do some
research to ensure your money is being used for a legitimate
Here are some things to consider before you decide to get
How crowd funding works
Crowd funding is used by artists and entrepreneurs to find money
to fund their projects. Money is usually raised through a crowd
funding website. The website enables people who are not
professional financiers to pool their money towards a
Most crowd funding websites will have information on the
project's aims and objectives, how it will work and its budget.
Crowd funding websites can be based in Australia or overseas. The
projects they fund are usually creative, business or social
initiatives with relatively small budgets.
Crowd funding projects are usually promoted using social media
and word-of-mouth. Often project sponsors are friends and family,
or people easily contacted through existing networks. However,
anyone can pledge money to the project via the website and some get
world-wide support from complete strangers.
What will you get for your money?
There is no monetary reward for supporting a project and
sponsors are often enticed with a small gift such as a signed CD, a
free T-shirt or a discount on products in return for their support.
What if the target funding is not reached?
In most cases, only projects that raise enough money can go
ahead. Most, but not all sites return funds if the target amount is
The crowd funding websites make money through a levy on the
total funds received for the campaign. Often the levy is only
deducted if the campaign goes ahead.
How to get involved
If you want to participate in crowd funding you'll need
- Sign up to the crowd funding website
- Nominate the amount you would like to pledge to the
- Provide your credit card details or make a payment via PayPal
or another third party payment facility (but check its a secure site before you
Once the project has reached it's target funding, the money
you've pledged will be deducted from your account.
Is it tax deductible?
Most crowd funding websites do not have Deductible Gift
Recipient (DGR) status so you will not be able to claim a tax
deduction for the money you pledge.
However, the project creator may have DGR status. If so, it is
up to them to provide you with a tax deductible receipt if you
You cannot claim a tax deduction if you have received a gift,
reward or discount.
Check it's a
Raising money for a crowd funding project relies heavily on
Even if there's a small gift involved, the main motivation for
sponsoring a project is usually because you have an interest in the
project and a desire to see it succeed.
If you've heard about a crowd funding project that you'd like to
support make sure you check the legitimacy of any website or social
media page you're directed to. Remember to carefully read the terms
and conditions on the crowd funding site before signing
You should also try to find out as much information as you can
about the project and its owner before you sponsor them. For
- Have they used crowd funding before?
- Have they been involved in successful projects in the
- Did they deliver the gift, if one was promised?
Don't give your credit card details unless you're comfortable
that the crowd funding website, the project and its owners are
Visit our credit card scams page to find out
what to do if you think your credit card details have been
compromised or you think you've been scammed.
Supporting a project you really believe in can
be a rewarding experience but you need to be careful someone isn't
taking advantage of your generosity.
Last updated: 17 Oct 2013
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