Women's money goals infographic

This infographic shows Australian women's money goals and the steps you can take to reach them.

View the accessible text version of the infographic

womens money goals infographic

Women's money goals (accessible text version)

  • Buy a house
  • Travel
  • Debt free
  • Career break
  • Comfortable retirement
  • Investment opportunities
  • Talk money with my partner
  • Take care of my family
  • Financial independence

Women have what it takes

  • At 15, girls are more financially literate than boys.(1)
  • Women's workforce participation (60%) is at a record high.(2)
  • 40% of 25-29 year old women have a bachelor's degree (compared to 30% of men).(3)
  • 62% of employed women with a child under 5 work part-time.(2)
  • 34% of Australian business operators are women.(4)

How to reach your money goals

  1. Build your financial confidence. 55% of women under 35 find dealing with money stressful and overwhelming.(5)
  2. Improve your understanding. 85% of women under 35 don't understand fundamental investment concepts.(5) Know the basics of investing. Start with the investor toolkit.
  3. Have a plan for the future. 77% of women under 35 don't know the exact value of their super.(5) Check your super balance. Use the super calculator to see how you're tracking.

On average, women retire with half the super balance of men.(6)

  • Women: $230,907
  • Men: $454,221.

Think about the future you want and make it happen!

Use the women's money toolkit to reach your financial goals.


  1. OECD Report, PISA 2015: Financial Literacy in Australia. Note: girls scored 510; boys 498; OECD average was 489.
  2. Australian Bureau of Statistics (ABS), Gender Indicators: Economic security, February 2016.
  3. ABS, Gender Indicators: Education, February 2016.
  4. ABS Report for the Office for Women, A Profile of Australian Women in Business, 2015.
  5. EY Sweeney, Australian Financial Attitudes and Behaviour Tracker (Wave 5), March 2017.
  6. Melbourne Institute, Household Income and Labour Dynamics in Australia (HILDA) Report, 2017.

Last updated: 02 Aug 2019