Take a minute with your money campaign

Videos for Indigenous Australians

ASIC has created three new animated videos to provide Aboriginal and Torres Strait Islander Australians with information about car loans, renting appliances, and using book up (a tab or store account).

Watch the 'Take a minute with your money' videos here and find out how and why ASIC developed them.

Watch the videos

In these videos, the characters Aunty B and Uncle Bob remind you to 'take a minute with your money' to avoid some common problems when you buy a car, rent things for your home, or use book up at your local shop.

Aboriginal and Torres Strait Islander people are advised that this website may contain voices of deceased people.

Video: Buying a car

Animated video about buying a car

Aunty B and Uncle Bob explain how to get the best deal on a car and on your loan.

Transcript: Buying a car - Take a minute with your money

Video: Renting things for your home

Animated video about renting things for your home

Aunty B explains how costly it can be to rent things for your home and shows you how to get the best deal for you and your family.

Transcript: Renting things for your home - Take a minute with your money

Video: Book up

Animated video about managing your store account

Aunty B shows you how to manage your store account or tab so you stay in control of your money.

Transcript: Book up - Take a minute with your money

Key messages of the campaign

The campaign tagline, 'take a minute with your money', was chosen to encourage Indigenous consumers not to be pressured or rushed into a financial decision.

The videos are designed to help Indigenous consumers feel empowered and in control of their money and make financial decisions that are right for them.

Why we developed the campaign 

ASIC is committed to helping all Australians better understand financial issues. This is particularly important for Indigenous Australians, who are overrepresented in groups with the lowest financial literacy.

We recognise that this does not apply to all Indigenous Australians. However, because of historical and cultural factors, many Indigenous people have attitudes towards money that are different to those of non-Indigenous Australians. For some Indigenous people, money is not valued by its fixed exchange value but by its ability to be used to care for family. Our videos reflect this important value.

In 2015, ASIC undertook an Indigenous financial literacy 'stocktake' to identify gaps in the content and format of resources. This research found there was a need for financial literacy resources focusing on buying a car, renting appliances and using book up, and these should be targeted towards regional and remote consumers.

ASIC regularly receives reports of misconduct about consumer leases, car financing and book up from Indigenous consumers across Australia. An education campaign focused on these areas is one way ASIC can help consumers avoid serious financial problems.

Nathan Boyle talks about the campaign

Listen to an interview on Sydney radio station 2SER with analyst Nathan Boyle who explains why ASIC has launched the 'Take a minute with your money' campaign to help Indigenous consumers.

Nathan Boyle interview on radio 2SER (16 mins)

Transcript: Nathan Boyle talks about 'Take a minute with your money' campaign

How the campaign was developed

ASIC worked with Indigenous creative agency, Gilimbaa to develop the animations and they are voiced by Indigenous voiceover artists.

The video scripts were tested with members of the Indigenous community to make sure they were relevant, useful and culturally appropriate.

The characters of Aunty B and Uncle Bob in the videos represent Indigenous elders, who are the custodians of wisdom in their communities. When they tell the younger characters to 'take a minute with your money', it is because they know from experience that this is how to make the right decision for you and your family.

Promotion of the videos 

The videos are being distributed through ASIC's MoneySmart social media channels, and a number of other stakeholders, including financial counsellors, community legal centres and Indigenous organisations are also promoting the campaign.

If you would like to embed the videos on your website, or use them on your social media channels, please contact us at feedback@moneysmart.gov.au.

Stopping to 'take a minute with your money' can help to put you and your family in a better financial position.

Related links

Last updated: 24 Oct 2016