Take a minute with your money campaign
Videos for Indigenous Australians
ASIC has created three new animated videos to provide Aboriginal
and Torres Strait Islander Australians with information about car
loans, renting appliances, and using book up (a tab or store
Watch the 'Take a minute with your money' videos here and find
out how and why ASIC developed them.
Watch the videos
In these videos, the characters Aunty B and Uncle Bob remind you
to 'take a minute with your money' to avoid some common problems
when you buy a car, rent things for your home, or use book up at
your local shop.
Key messages of the campaign
The campaign tagline, 'take a minute with your money', was
chosen to encourage Indigenous consumers not to be pressured or
rushed into a financial decision.
The videos are designed to help Indigenous consumers feel
empowered and in control of their money and make financial
decisions that are right for them.
Why we developed the
ASIC is committed to helping all Australians better understand
financial issues. This is particularly important for Indigenous
Australians, who are overrepresented in groups with the lowest
We recognise that this does not apply to all Indigenous
Australians. However, because of historical and cultural factors,
many Indigenous people have attitudes towards money that are
different to those of non-Indigenous Australians. For some
Indigenous people, money is not valued by its fixed exchange value
but by its ability to be used to care for family. Our videos
reflect this important value.
In 2015, ASIC undertook an Indigenous financial literacy
'stocktake' to identify gaps in the content and format of
resources. This research found there was a need for financial
literacy resources focusing on buying a car, renting appliances and
using book up, and these should be targeted towards regional and
ASIC regularly receives reports of misconduct about consumer
leases, car financing and book up from Indigenous consumers across
Australia. An education campaign focused on these areas is one way
ASIC can help consumers avoid serious financial problems.
Nathan Boyle talks about the campaign
Listen to an interview on Sydney radio station 2SER with analyst
Nathan Boyle who explains why ASIC has launched the 'Take a minute
with your money' campaign to help Indigenous consumers.
Boyle interview on radio 2SER (16 mins)
How the campaign was developed
ASIC worked with Indigenous creative agency, Gilimbaa to develop
the animations and they are voiced by Indigenous voiceover
The video scripts were tested with members of the Indigenous
community to make sure they were relevant, useful and culturally
The characters of Aunty B and Uncle Bob in the videos represent
Indigenous elders, who are the custodians of wisdom in their
communities. When they tell the younger characters to 'take a
minute with your money', it is because they know from experience
that this is how to make the right decision for you and your
Promotion of the
The videos are being distributed through ASIC's MoneySmart
social media channels, and a number of other stakeholders,
including financial counsellors, community legal centres and
Indigenous organisations are also promoting the campaign.
If you would like to embed the videos on your website, or use
them on your social media channels, please contact us at email@example.com.
Stopping to 'take a minute with your
money' can help to put you and your family in a better financial
Last updated: 18 Aug 2016